Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
Your buyers ask ChatGPT, Gemini, Claude and Perplexity who to hire, what to buy, and where to stay. The answer names three or four companies. We make sure yours is one of them, and that AI describes you correctly.
Prompt
Best boutique hotel in London for a romantic weekend?
AI answer
Illustrative example · fictional brands
Before Be the Answer, our teams have worked with leading global brands
If you're not in it, you weren't considered, and nothing in your analytics will tell you. The enquiry simply never arrives.
45% of B2B buyers used generative AI during a recent purchase, and 69% then checked what it told them with a salesperson.
Gartner, May 2026 · See all statistics →
Sample report · illustrative data
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range.
Answer Share report · sample
Tidewell Insurance (fictional)
Singapore · October 2026
25 questions · ChatGPT, Gemini, Claude, Perplexity · 3 runs each · 300 answers
range 26% to 36%
named in 93 of 300 answers
Behind Kestrel Group, and clearly: the ranges do not overlap.
Named in 45% of Exploring answers, 18% at Deciding, where shortlists are made.
75 answers each, so the ranges are wide. No assistant is clearly worse yet.
“Tidewell also offers marine cargo cover for exporters.”Major
Gemini · insurers for a growing export business
Fact registerMarine cargo cover withdrawn in March 2024.
Traced to A 2023 comparison article Correct
Major finding: check the approved facts before the next buyer sees this answer.
ranked by stage × reach × risk
comparison.example: correct what it says about you
Your page on /sme-cover: answer the question first
broker-directory.example profile: claim and complete it
Wrong facts first, then your own pages, then the listings you can claim.
Start free: we write the questions your buyers ask AI, pick the 10 that matter most and test whether ChatGPT, Gemini, Claude and Perplexity name you.
We build a fixed set of the questions your buyers actually ask AI, drawn from your sales conversations and customer language, not keyword tools.
We trace each competitor mention back to the sources AI trusts: reviews, guides, publications, directories, and their own pages.
Structured pages, verifiable evidence, and third-party authority, prioritised by what moves Answer Share.
AI answers shift month to month. We track yours continuously and adjust.
A fixed-scope diagnostic across four AI platforms, benchmarked against your competitors, with a prioritised plan. Two to three weeks.
Monthly optimisation and monitoring, with a written monthly brief. Six-month minimum.
A four-to-six-week engagement that delivers a complete AEO playbook for your in-house team to run.
SaaS & enterprise tech · IT & professional services · Industrial tech
Banking & fintech · Wealth management · Legal services
Luxury · Retail & e-commerce · Beauty · Consumer electronics
Travel · Real estate · Education
Our team has led marketing, brand and digital work client-side, in consultancies and inside global advertising and media agency groups, for brands in technology, finance, travel, healthcare, food and media. We start from how your buyers actually decide, not from a keyword list. And because we take on a small number of engagements at a time, the people who design your strategy are the people who do the work.
Enterprise platforms, SaaS and complex B2B buying.
Insurance, payments and financial brands.
Hotel groups, travel platforms and experience-led journeys.
Pharmaceutical, clinical and healthcare brands.
Consumer food and drink brands.
Broadcast networks and entertainment brands.
Digital-asset and emerging-technology ventures.
A division of Viable Pte. Ltd.
RESOURCES
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Make sure you're in it.
