AEO for real estate means getting your developments, agency or listings named when people ask AI where to live, what to buy or who to work with. Property questions are highly specific, covering location, budget, schools and transport, and AI answers them from guides, listings and local information.
Get your real estate Answer Share reportIllustrative · fictional brands
Prompt
Which new apartment developments near a metro station suit a young family in Toronto?
AI answer
Neighbourhood questions start the journey.
Location-led shortlists.
Evaluation questions.
Agent recommendations.
Price questions favour clear information.
Reputation checks.
AI can't read what isn't on the web.
Their summary becomes the answer.
Wrong numbers lose trust.
They shape how AI describes the project.
AEO for real estate means getting your developments, agency or listings named when people ask AI where to live, what to buy or who to work with.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
With Answer Share: the percentage of your buyers' real questions in which AI names you, tracked across ChatGPT, Gemini, Perplexity and Copilot against the same question set.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Your free Answer Share report shows where you're named, how you're described and who is recommended instead.