Research
AI search statistics, checked at the source.
20 source-checked figures on AI usage, clicks, B2B buying, customer traffic and citation patterns.
RESOURCES
What AI says about brands, and what to do about it.
Research, guides, tools and the method behind them. Every figure sourced, every claim dated.
28 resources · 3 tools · updated monthly
Featured
Tools
Library
27 resources shown
MethodThe Accuracy Check: is what AI says about you true?The Accuracy Check compares every statement AI assistants make about a business with its approved fact register, and grades each error Critical, Major or Minor.MethodThe Answer Grid: which pages to work on first.The Answer Grid places each of a business's important pages on two axes, how often AI assistants cite it for its target questions and how it performs in Google Search Console, so the team knows which pages to protect, rewrite, strengthen or retire.MethodFix, Claim, Correct, Compete.Fix, Claim, Correct and Compete are the four actions in the Be the Answer Method.MethodThe Answer Standard: seven checks, scored out of 14.The Answer Standard is a seven-point check that every page we write or review must pass before it goes live.MethodFact lines: the sentence you want AI to repeat.A fact line is a short, specific, approved sentence that states one fact about a business clearly, for use word for word in listings, profiles, press boilerplate and partner pages, so every source AI reads says the same thing.MethodThe fact register: one approved version of your facts.The fact register is the single approved source of truth that every page, listing and correction request draws on.MethodThe Agent-Ready Check: ten checks for AI agents.The Agent-Ready Check is a ten-point test of whether an AI agent acting for a buyer can find a business's key facts and take the next step on its site: get a quote, make an enquiry or book.InsightAI answers are new. The mistakes brands make with them aren't.Search, social and programmatic each rewarded shortcuts, then took them away. What that teaches about AI visibility.InsightWhat is AI share of voice worth? Put it in your CFO's terms.A simple model that turns one point of AI share of voice into pipeline your CFO can test.
InsightAI is quoting your LinkedIn posts. That doesn't mean it's recommending you.LinkedIn is now one of the most cited sources in AI answers. But being cited by AI is not the same as being recommended.InsightWho owns the facts AI repeats about your company?AI errors are rarely a content problem. They're an ownership problem.GuideBuild an evidence base buyers and AI can verify.How to turn claims into public proof that buyers and AI assistants can check.ToolIs your brand in the answer? Check in five minutes.Ten questions, a count out of 10 in place and your three biggest gaps. No email needed.MethodAnswer Share: how often AI names you.How often AI names you across the questions that matter.MethodThe Answer Chain: how a question becomes a decision.How a buyer's question becomes a decision.MethodThe Answer Gap: where you should appear, and don't.Where you should appear, and don't.MethodHow we measure AI visibility.The research standard behind every number we report.ReferenceGlossary: the language of AI visibility.Plain-English definitions of the terms used in AI search and AEO.ReferenceWhat is Answer Engine Optimisation?What AEO is, and how it improves whether AI names and describes you.ReferenceAEO, GEO and AI search: what's the difference?The industry hasn't settled on a name. Here's what each term means.GuideHow AI assistants decide which brands to name.What AI looks for when it builds a shortlist, and what that means for your website.InsightRanking first on Google doesn’t mean AI will name you.Search rankings and AI answers are related, but they are not the same thing.GuideThe facts guests check before they book, and why AI gets them wrong.Hours, capacity, contacts and conditions: the details that decide a booking, and how to keep them consistent.ToolAI readout: tell us about your business, book a call.Tell us about your business and book a 30-minute call. We run a first read before the call and walk you through what ChatGPT, Gemini, Claude and Perplexity say about you, live.ToolAnswer Standard checker.The Answer Standard checker scores a web page against the seven points of Be the Answer's Answer Standard and shows what to fix before AI assistants will quote it.TemplateFact register template: one version of the truth.A ready-made sheet for the facts AI repeats about you, with owners and review dates.GuidePlatform or partner? How to choose help with AI visibility.What tracking platforms do, what implementation partners do, and the questions to ask either.
InsightAI is quoting your LinkedIn posts. That doesn't mean it's recommending you.LinkedIn is now one of the most cited sources in AI answers. But being cited by AI is not the same as being recommended.InsightWho owns the facts AI repeats about your company?AI errors are rarely a content problem. They're an ownership problem.GuideBuild an evidence base buyers and AI can verify.How to turn claims into public proof that buyers and AI assistants can check.ToolIs your brand in the answer? Check in five minutes.Ten questions, a count out of 10 in place and your three biggest gaps. No email needed.MethodAnswer Share: how often AI names you.How often AI names you across the questions that matter.MethodThe Answer Chain: how a question becomes a decision.How a buyer's question becomes a decision.MethodThe Answer Gap: where you should appear, and don't.Where you should appear, and don't.MethodHow we measure AI visibility.The research standard behind every number we report.ReferenceGlossary: the language of AI visibility.Plain-English definitions of the terms used in AI search and AEO.ReferenceWhat is Answer Engine Optimisation?What AEO is, and how it improves whether AI names and describes you.ReferenceAEO, GEO and AI search: what's the difference?The industry hasn't settled on a name. Here's what each term means.GuideHow AI assistants decide which brands to name.What AI looks for when it builds a shortlist, and what that means for your website.InsightRanking first on Google doesn’t mean AI will name you.Search rankings and AI answers are related, but they are not the same thing.GuideThe facts guests check before they book, and why AI gets them wrong.Hours, capacity, contacts and conditions: the details that decide a booking, and how to keep them consistent.ToolAI readout: tell us about your business, book a call.Tell us about your business and book a 30-minute call. We run a first read before the call and walk you through what ChatGPT, Gemini, Claude and Perplexity say about you, live.ToolAnswer Standard checker.The Answer Standard checker scores a web page against the seven points of Be the Answer's Answer Standard and shows what to fix before AI assistants will quote it.TemplateFact register template: one version of the truth.A ready-made sheet for the facts AI repeats about you, with owners and review dates.GuidePlatform or partner? How to choose help with AI visibility.What tracking platforms do, what implementation partners do, and the questions to ask either.
The method
MethodThe Accuracy Check: is what AI says about you true?The Accuracy Check compares every statement AI assistants make about a business with its approved fact register, and grades each error Critical, Major or Minor.MethodThe Answer Grid: which pages to work on first.The Answer Grid places each of a business's important pages on two axes, how often AI assistants cite it for its target questions and how it performs in Google Search Console, so the team knows which pages to protect, rewrite, strengthen or retire.MethodFix, Claim, Correct, Compete.Fix, Claim, Correct and Compete are the four actions in the Be the Answer Method.MethodThe Answer Standard: seven checks, scored out of 14.The Answer Standard is a seven-point check that every page we write or review must pass before it goes live.MethodFact lines: the sentence you want AI to repeat.A fact line is a short, specific, approved sentence that states one fact about a business clearly, for use word for word in listings, profiles, press boilerplate and partner pages, so every source AI reads says the same thing.MethodThe fact register: one approved version of your facts.The fact register is the single approved source of truth that every page, listing and correction request draws on.MethodThe Agent-Ready Check: ten checks for AI agents.The Agent-Ready Check is a ten-point test of whether an AI agent acting for a buyer can find a business's key facts and take the next step on its site: get a quote, make an enquiry or book.MethodAnswer Share: how often AI names you.How often AI names you across the questions that matter.MethodThe Answer Chain: how a question becomes a decision.How a buyer's question becomes a decision.MethodThe Answer Gap: where you should appear, and don't.Where you should appear, and don't.MethodHow we measure AI visibility.The research standard behind every number we report.
Glossary
The Answer Brief
One finding, one number, one thing to try. Monthly.
See whether AI names you.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through whether they name you, live on a 30-minute call.