Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for beauty brands means getting your products named when people ask AI which products suit their skin, hair or routine. AI favours brands with clear ingredient information and credible, substantiated claims, and in beauty an overstated claim is both a trust problem and a regulatory one.
Prompt
What's a good lightweight sunscreen for oily skin in humid weather?
AI answer
Illustrative example · fictional brands
Concern-led questions decide purchases.
Ingredient questions reward clear information.
Comparisons shaped by reviews and editors.
Certification questions decide purchases in many markets.
Expert signals carry weight.
Retail availability.
Vague benefits get ignored.
Shoppers ask, AI can't answer.
Their description becomes the answer.
Lost in markets where they decide the purchase.
AEO for beauty brands means getting your products named when people ask AI which products suit their skin, hair or routine.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range. We test the same question set across ChatGPT, Gemini, Claude and Perplexity.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.
