Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for consumer brands means getting your products named when buyers ask AI what's worth buying. AI doesn't just list brands. It explains provenance, craft, taste, and value. That explanation is your brand story, told by someone else. We make sure it's yours, and told well.
Prompt
What's a good London dry gin for a classic martini?
AI answer
Illustrative example · fictional brands
For premium and consumer brands, AI answers are becoming the new shop assistant, the sommelier, and the trusted friend. They don't just list brands; they explain provenance, craftsmanship, taste, and value.
AI builds that explanation from what it can find: reviews, editorial features, retailer listings, cocktail and gifting guides, forums, and your own site. Brands with rich, consistent, well-structured stories get recommended, and described the way they intend. Brands without it get reduced to price comparisons, or left out.
For luxury and heritage brands, how AI describes you matters as much as whether it names you.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Use-occasion query; AI recommends 3 to 4 brands with reasons
Origin and category; AI builds a curated shortlist
Gifting; high-intent and seasonal
Heritage and quality; AI tells your brand story, or a competitor's
Value validation; AI weighs reviews, editorial, and resale signals
Investment framing; AI draws on market and collector sources
Transactional; accurate retailer information protects against grey market
Recipe and content query; brands that publish recipes get named inside the answer
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, check stockist and product pages against gifting questions.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
We write the questions your buyers ask AI and check whether ChatGPT, Gemini, Claude and Perplexity name you.
