People ask AI to compare cover and explain exclusions before they visit a comparison site. The insurers it names get the quote request. The rest are left out, or described inaccurately.
Prompt
Illustrative · fictional brands
Which car insurance in Singapore is best for a new driver?
AI answer
Insurance is one of the most-asked categories in AI assistants, because the products are complex and buyers want someone to explain them. AI fills that gap with whatever sources it trusts: comparison sites, forums, news, and your own policy pages.
When those sources are thin or out of date, AI misstates coverage, repeats old premiums, or recommends a competitor with clearer information. For a regulated product, an inaccurate answer is a business risk, not just a missed lead.
Insurers that publish clear, structured, current product and claims information become the source AI relies on.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Direct recommendation; AI names 3–4 insurers
Coverage accuracy; AI quotes your policy, or someone else's summary of it
Trust query; AI draws on reviews, news, and published claims data
Head-to-head; AI relies on structured product differences
Educational; whoever explains it clearly becomes the trusted name
Emerging category; early, clear content wins outright
Reputation; AI aggregates sentiment across sources
B2B query; for insurtechs selling to carriers
A question library of 200+ prompts across product lines (motor, travel, health, life, home, commercial), buyer life stages, and claims scenarios.
Using limy.ai, we measure Answer Share across ChatGPT, Gemini, Perplexity, and Copilot against up to 10 insurers, and log every instance where AI describes your products inaccurately.
Structured product and coverage pages, plain-language explainers, claims-process content, FAQ and product schema, and third-party authority on the sources AI cites most in insurance.
Answer Share by product line, accuracy flags on coverage and pricing statements, and competitor movement, reported monthly.
Your Answer Share report tests your brand across 10 key customer questions in ChatGPT, Gemini, and Perplexity, and flags where AI gets your products wrong.