Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for insurance means getting your brand named accurately when customers ask AI which insurer to trust. People ask AI to compare cover and explain exclusions before they visit a comparison site. The insurers it names get the quote request. The rest are left out, or described inaccurately.
Prompt
Which car insurance is best for a new driver?
AI answer
Illustrative example · fictional brands
Insurance is one of the most-asked categories in AI assistants, because the products are complex and buyers want someone to explain them. AI fills that gap with whatever sources it trusts: comparison sites, forums, news, and your own policy pages.
When those sources are thin or out of date, AI misstates coverage, repeats old premiums, or recommends a competitor with clearer information. For a regulated product, an inaccurate answer is a business risk, not just a missed lead.
Insurers that publish clear, structured, current product and claims information become the source AI relies on.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Direct recommendation; AI names 3 to 4 insurers
Coverage accuracy; AI quotes your policy, or someone else's summary of it
Trust query; AI draws on reviews, news, and published claims data
Head-to-head; AI relies on structured product differences
Educational; whoever explains it clearly becomes the trusted name
Emerging category; early, clear content wins outright
Reputation; AI aggregates sentiment across sources
B2B query; for insurtechs selling to carriers
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, check policy exclusions against approved cover facts.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
We write the questions your buyers ask AI and check whether ChatGPT, Gemini, Claude and Perplexity name you.
