Category shortlists
“Which providers should a mid-sized bank consider for managed detection?”
Where AI builds the vendor shortlist
Complex purchases now start with an AI shortlist.
AEO for technology and B2B means getting your firm named when buyers ask AI to build a vendor shortlist. Technology and B2B buyers research for months before they speak to sales. They ask AI to compare vendors, explain trade-offs and check credentials. The firms it names get the evaluation. The rest are filtered out before anyone calls.
How buyers use AI
Comparisons
“How does one vendor's approach differ from another's, and which fits a lean team?”
Validation
“Is this firm certified, present locally and referenceable?”
Specification
“What should we require in an RFP for this service?”
What AI weighs
- Analyst notes and peer-review platforms
- Case studies with named, specific outcomes
- Certifications and partner or marketplace listings
- Technical documentation and clear service pages
- Evidence of local presence and delivery
What we measure
Answer Share on Comparing and Deciding questions
Answer Share against global vendors
Accuracy of capabilities, certifications and coverage
Which sources shape the shortlist
Specialist pages
Sectors
SaaS & enterprise tech
AEO for SaaS and enterprise technology means getting your product named when buyers ask ChatGPT, Gemini or Per
→IT & professional services
AEO for IT and professional services means getting your firm named when decision-makers ask AI which partner t
→Industrial tech
AEO for industrial technology means getting your products named when engineers and procurement teams ask AI to
→See where you stand on the shortlist.
We'll test the questions your buyers ask AI and show you who gets named instead.