Use this register to agree one approved version of every fact buyers ask about, who owns it, and when it was last checked. It pairs with our article on who owns the facts AI repeats.
Fictional example: Tidewell Insurance (fictional). Status values: Matches, Wrong, Outdated, Missing. Action values: Fix, Claim, Correct, Compete, Watch.
The Accuracy Check uses this register to judge what AI says about you. Read about fact lines and the fact register.
| Fact area | Fact line (approved wording) | Applies to | Source document | URL | Owner | Approved by | Approved on | Review by | Where it appears | What AI says | Last AI check | Status | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Services | Tidewell Insurance (fictional) offers cyber insurance for businesses, subject to underwriting. | Cyber insurance | Approved product sheet | https://tidewell.example/cyber | Product team | Compliance | 2026-10-14 | 2027-01-14 | Service page and business profile | Offers cyber insurance for businesses | 2026-10-14 | Matches | Watch |
| Eligibility | Tidewell Insurance (fictional) considers businesses with up to 200 staff, subject to underwriting. | Business cyber insurance | Eligibility guide | https://tidewell.example/eligibility | Product team | Compliance | 2026-10-14 | 2027-01-14 | Partner directory | Covers businesses of any size | 2026-10-14 | Wrong | Correct |
| Contact | Tidewell Insurance (fictional) accepts enquiries through its contact page. | All services | Contact register | https://tidewell.example/contact | Operations | Operations | 2026-10-14 | 2027-01-14 | Business profile | Not recorded | Not recorded | Missing | Claim |
How to use it
- List your first 15 facts buyers ask about most.
- Add the approved wording and the page where it lives.
- Name one owner per fact.
- Check the web and AI answers against it in a quarterly audit, and after any launch, change to commercial terms, new market or rebrand.
