Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for healthcare services means getting your practice named when patients ask AI which provider to choose. Patients ask AI for a recommendation, not a list of ads. AI weighs credentials, affiliations, and clear treatment information. We make sure your practice is named, accurately and compliantly.
Prompt
Which dermatology clinics in Sydney treat adult acne?
AI answer
Illustrative example · fictional brands
Healthcare providers have traditionally relied on referrals, Google Ads, and directory listings. But patient behaviour is shifting: instead of searching “dermatologist near me,” patients are asking AI assistants for personalised recommendations.
AI models prioritise structured clinical authority: practitioner credentials, published research, hospital affiliations, and clear treatment information. Practices with strong structured content get cited. Practices with thin websites and PDF brochures don't.
The practices and hospital groups that establish AI visibility now will shape patient choice for years.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Condition-specific; AI picks 3 to 5 practitioners by name
Data-driven; AI surfaces practices with published outcomes
Head-to-head; AI uses structured differentiators
Transparency query; practices with clear information get cited
High-stakes decision; AI weighs credentials heavily
Trust validation; AI aggregates multi-source reputation
Local + speciality; structured location data matters
Referral query; practitioner directory optimisation
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, check treatment pages against approved practitioner credentials.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
We write the questions your buyers ask AI and check whether ChatGPT, Gemini, Claude and Perplexity name you.
