What you get: the Answer Share report

A clear view of whether AI includes your company when buyers ask the questions that decide their shortlist, what it says, and who it names instead.

A baseline you can act on.

We test a defined set of buyer questions across the major AI platforms, then turn the answers into a practical view of visibility, accuracy, competition, and source influence.

Answer Share reportChoose Save as PDF in the print dialogue.

Answer Share report · sample

Tidewell Insurance (fictional)
Singapore · October 2026

Found while buyers explore. Lost at the shortlist.

25 questions · ChatGPT, Gemini, Claude, Perplexity · 3 runs each · 300 answers

01 · Answer Share

31%

range 26% to 36%

named in 93 of 300 answers

You31%
Kestrel Group44%
Northgate Co.23%
Arclight Labs15%
0%25%50%

Behind Kestrel Group, and clearly: the ranges do not overlap.

02 · Where you drop out

45%
Exploring36% to 55%
30%
Comparing22% to 40%
18%
Deciding12% to 27%

Named in 45% of Exploring answers, 18% at Deciding, where shortlists are made.

03 · By assistant

ChatGPT39%28% to 50%
Gemini27%18% to 38%
Claude35%25% to 46%
Perplexity24%16% to 35%

75 answers each, so the ranges are wide. No assistant is clearly worse yet.

04 · Accuracy Check

“Tidewell also offers marine cargo cover for exporters.”
Major

Gemini · insurers for a growing export business

Fact registerMarine cargo cover withdrawn in March 2024.

Traced to A 2023 comparison article Correct

Major finding: check the approved facts before the next buyer sees this answer.

05 · What to do first

ranked by stage × reach × risk

  1. 01
    Correct

    comparison.example: correct what it says about you

    18
  2. 02
    Fix

    Your page on /sme-cover: answer the question first

    12
  3. 03
    Claim

    broker-directory.example profile: claim and complete it

    9

Wrong facts first, then your own pages, then the listings you can claim.

Be the Answer · Tidewell Insurance (fictional) · page 1

Answer Chain

Question and buying stageChatGPTGeminiClaudePerplexity

What insurance does a growing business need?

Exploring · named in 6 of 12 answers
ChatGPT

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

How can an SME protect its premises?

Exploring · named in 6 of 12 answers
ChatGPT

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

Which insurers cover business interruption?

Exploring · named in 6 of 12 answers
ChatGPT

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

Which insurers should an exporter compare?

Comparing · named in 4 of 12 answers
ChatGPT

Client named

Question-level named instead: Kestrel Group

Top question-level source: comparison.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: comparison.example

Assistant-specific source details are not recorded in the method object.
Claude

Client not named

Question-level named instead: Kestrel Group

Top question-level source: comparison.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client named

Question-level named instead: Kestrel Group

Top question-level source: comparison.example

Assistant-specific source details are not recorded in the method object.

What should I check in an SME policy?

Comparing · named in 4 of 12 answers
ChatGPT

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

Which business policy includes liability cover?

Comparing · named in 4 of 12 answers
ChatGPT

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

How quickly can business cover begin?

Deciding · named in 2 of 12 answers
ChatGPT

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

Which insurer should I choose for my new premises?

Deciding · named in 2 of 12 answers
ChatGPT

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Gemini

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Claude

Client named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.
Perplexity

Client not named

Question-level named instead: Kestrel Group

Top question-level source: tidewell.example

Assistant-specific source details are not recorded in the method object.

8 question rows · 300 answers · filled cells show assistants that named you

Be the Answer · Tidewell Insurance (fictional) · page 2

Answer Gap

  1. Which insurers should an exporter compare?

    Comparing · named in 3 of 12 answers

    Named instead: Kestrel Group (7 answers)

  2. What should I check in an SME policy?

    Comparing · named in 3 of 12 answers

    Named instead: Kestrel Group (7 answers)

  3. Which business policy includes liability cover?

    Comparing · named in 3 of 12 answers

    Named instead: Kestrel Group (7 answers)

  4. How quickly can business cover begin?

    Deciding · named in 3 of 12 answers

    Named instead: Kestrel Group (7 answers)

  5. Which insurer should I choose for my new premises?

    Deciding · named in 3 of 12 answers

    Named instead: Kestrel Group (7 answers)

Be the Answer · Tidewell Insurance (fictional) · page 3

Accuracy Check

“Tidewell also offers marine cargo cover for exporters.”
Major

Gemini · insurers for a growing export business

Fact registerMarine cargo cover withdrawn in March 2024.

Traced to A 2023 comparison article Correct

Be the Answer · Tidewell Insurance (fictional) · page 4

What to do first

ranked by stage × reach × risk

Action and sourceScoreOwnerStatusDue date
Correct

comparison.example: correct what it says about you

18Marketing teamopenNot recorded
Fix

Your page on /sme-cover: answer the question first

12Marketing teamopenNot recorded
Claim

broker-directory.example profile: claim and complete it

9Marketing teamopenNot recorded
Be the Answer · Tidewell Insurance (fictional) · page 5

Sources by type

Recorded Answer Chain citations, not unique answers

  • Your site · 21 citations · 88%
  • Review and comparison · 3 citations · 13%

Top domains

  • tidewell.example21 citationsFix
  • comparison.example3 citationsCorrect
Be the Answer · Tidewell Insurance (fictional) · page 6
Book an AI readout

What the report includes

Answer Share with ranges

25 questions on ChatGPT, Gemini, Claude and Perplexity, each asked three times: 300 answers, by buying stage and assistant.

The Answer Gap

Where you should be named and are not, and who is named instead.

The Answer Grid, the full fact register and the Agent-Ready Check are part of the audit.

How we measure Answer Share.

The questions

A fixed set of the questions your buyers ask AI, built from sales conversations and customer language, grouped by Exploring, Comparing and Deciding.

The assistants

ChatGPT, Gemini, Claude and Perplexity.

Repetition and ranges

Each question is asked three times on each assistant and every figure is shown with its range.

What we record

Who is named, what AI says about you and which sources each answer relies on.

Read the full methodology

See the answer your buyers see.

Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.

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