Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for legal services means getting your firm named when individuals and businesses ask AI for a lawyer in your practice area. AI answers draw on directories, plain-language explanations of the law and reputation signals, and firms must stay within the rules on how lawyers publicise their services.
Prompt
Which law firms in London handle employment disputes for senior executives?
AI answer
Illustrative example · fictional brands
Practice plus location builds the shortlist.
Fee questions favour firms that explain them.
Plain-language guidance earns trust.
Specialism questions are winnable.
Reputation checks draw on directories and reviews.
Segment questions reward focused firms.
AI needs explanation to recommend you.
Firms that explain get cited.
AI trusts directories over your site.
Never worth the risk.
AEO for legal services means getting your firm named when individuals and businesses ask AI for a lawyer in your practice area.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range. We test the same question set across ChatGPT, Gemini, Claude and Perplexity.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.
