AEO for legal services means getting your firm named when individuals and businesses ask AI for a lawyer in your practice area. AI answers draw on directories, plain-language explanations of the law and reputation signals, and firms must stay within the rules on how lawyers publicise their services.
Get your legal services Answer Share reportIllustrative · fictional brands
Prompt
Which law firms in London handle employment disputes for senior executives?
AI answer
Practice plus location builds the shortlist.
Fee questions favour firms that explain them.
Plain-language guidance earns trust.
Specialism questions are winnable.
Reputation checks draw on directories and reviews.
Segment questions reward focused firms.
AI needs explanation to recommend you.
Firms that explain get cited.
AI trusts directories over your site.
Never worth the risk.
AEO for legal services means getting your firm named when individuals and businesses ask AI for a lawyer in your practice area.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
With Answer Share: the percentage of your buyers' real questions in which AI names you, tracked across ChatGPT, Gemini, Perplexity and Copilot against the same question set.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Your free Answer Share report shows where you're named, how you're described and who is recommended instead.