What the register holds
| Field | Example (fictional) |
|---|---|
| Fact area | Cyber insurance |
| Fact line | The approved wording, word for word |
| Applies to | Product, market, customer size |
| Source document | Policy wording, product sheet, licence |
| Owner and approver | Product owner; compliance for regulated facts |
| Approved on and review by | Dates |
| Where it appears | Pages, listings, partner sites |
| Last AI check | Date and result from the Accuracy Check |
The quarterly audit
- List every profile, listing and partner page the Answer Chain shows AI relying on.
- Compare each with the register and mark matches, gaps and contradictions.
- Update what you control (Fix and Claim actions).
- Send correction requests for what you don't (Correct actions).
- Re-run the Accuracy Check on the affected questions the following month.
What triggers an extra check
A product launch or withdrawal, a change in commercial conditions, a new market, a rebrand, a regulatory change or a merger.
Start with the template
Our free template has the columns above and a status for what AI currently says. Download it, fill in your first 15 facts, and you have the start of a register.
Get the fact register templateTidewell Insurance
Tidewell Insurance offers cyber insurance for businesses, subject to underwriting.
- Owner
- Product team
- Approved
- 2 Oct 2026
- Review by
- 2 Jan 2027
Tidewell Insurance considers businesses with up to 200 staff, subject to underwriting.
- Owner
- Product team
- Approved
- 2 Oct 2026
- Review by
- 2 Jan 2027
Tidewell Insurance accepts enquiries through its contact page.
- Owner
- Operations
- Approved
- 2 Oct 2026
- Review by
- 2 Jan 2027
Frequently asked questions
Who should own the register?
One named approver on your side, usually in marketing or product, with compliance signing off regulated facts.
How is this different from a brand guide?
A brand guide sets tone. The register sets facts: what is true, where it applies, who approved it and when it is next reviewed.