AEO for travel brands means getting your tours, experiences or services included when travellers ask AI to plan a trip. AI builds itineraries from guides, reviews and clearly described experiences, so operators with specific, well-reviewed and bookable listings get included.
Get your travel Answer Share reportIllustrative · fictional brands
Prompt
Plan three days in Lisbon with food and culture for a couple.
AI answer
Itinerary questions decide what gets booked.
Interest-led shortlists.
Value checks.
Segment questions.
Seasonal questions shape plans.
Trust checks before booking.
AI can't place you in an itinerary.
They get the citation and the margin.
AI recommends you at the wrong time.
Outdated impressions persist.
AEO for travel brands means getting your tours, experiences or services included when travellers ask AI to plan a trip.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
With Answer Share: the percentage of your buyers' real questions in which AI names you, tracked across ChatGPT, Gemini, Perplexity and Copilot against the same question set.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Your free Answer Share report shows where you're named, how you're described and who is recommended instead.