Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for cybersecurity means getting your firm named when security leaders ask AI to build a vendor shortlist. Security leaders research with AI long before they talk to sales. Global vendors own the generic questions. Specialist firms can win the specific ones, by market, size, industry, and regulation.
Prompt
What are the best SOC-as-a-service options for a mid-sized company?
AI answer
Illustrative example · fictional brands
Cybersecurity is a crowded, jargon-heavy market. AI assistants resolve that noise by leaning on signals they can trust: analyst and peer-review coverage, clear mapping to frameworks and regulations, published threat research, and plain-language explanations of what a service actually does.
Global vendors dominate generic queries. But specialist MSSPs, boutique consultancies, and challenger vendors can win the specific ones: by region, company size, industry, and compliance need, if their content is structured for AI to understand and cite.
That's where we focus: the specific, high-intent queries your buyers actually ask.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Category + segment + size; AI builds a shortlist of 3 to 5
Specific, high-intent; specialists can win this outright
Head-to-head; AI draws on structured differentiators and reviews
Regulation-led; firms that map services to frameworks get cited
Industry-specific; AI matches providers to buyer context
Incident-driven; whoever gives the clearest guidance becomes the trusted name
Educational; authority content converts into consulting enquiries
Trust validation; AI aggregates analyst, peer-review, and community signals
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, check certification and service-scope claims for MDR buyers.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
We write the questions your buyers ask AI and check whether ChatGPT, Gemini, Claude and Perplexity name you.
