Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for luxury brands means making sure AI tells your story accurately when people ask what's worth buying, what makes a piece special or how brands compare. Luxury decisions rest on provenance, craft and heritage, and AI now retells those in its own words.
Prompt
What's a good first luxury watch that holds its value?
AI answer
Illustrative example · fictional brands
Gifting and milestone questions are high-value.
Value justification is where stories win.
Heritage comparisons shape preference.
Authenticity questions send buyers to authorised retail or the grey market.
Resale questions increasingly shape first purchases.
The brand story, told by AI.
AI reads text, not mood boards.
They set the price and the narrative.
AI recommends what you no longer make.
Rival narratives describe you by comparison.
AEO for luxury brands means making sure AI tells your story accurately when people ask what's worth buying, what makes a piece special or how brands compare.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range. We test the same question set across ChatGPT, Gemini, Claude and Perplexity.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.
