What Be the Answer is
Be the Answer is an AI visibility practice helping brands get named and described correctly when buyers ask AI assistants. It is a division of Viable Pte. Ltd. (UEN 202143569C), Singapore.
The Be the Answer Method
- Measure: Answer Share with ranges and the Answer Chain, across ChatGPT, Gemini, Claude and Perplexity. Client questions run three times on each assistant.
- Diagnose: Answer Gap, Accuracy Check and Answer Grid, showing where a brand is missing, what AI gets wrong and which pages to work on first.
- Act: Fix, Claim, Correct, Compete, with Watch for sources not worth acting on now. Every change needs client approval.
- Write: pages checked against the Answer Standard and approved fact lines.
- Keep it true: a fact register, a quarterly audit and a monthly re-measure.
- Ready for agents: the Agent-Ready Check, ten checks of whether agents can find the facts and take the next step.
Our measures
- Answer Share
- Answer Share is the share of AI answers to a brand's buyers' real questions that name it, shown with its range.
- Answer Chain
- For each question, who was named, at which buying stage, and which sources the answers relied on.
- Answer Gap
- Questions where others are named and the brand is named in fewer than half the answers.
- Accuracy Check
- Statements checked against approved facts, with confirmed errors graded Critical, Major or Minor.
- Answer Grid
- Important pages compared by AI citations and Google Search Console performance to decide which pages to protect, rewrite, strengthen or retire.
Where we work
We work with clients in any market, testing local-language questions and buyer context worldwide.
Industries
- Technology & B2B
- Regulated & high-trust
- Consumer & retail
- Travel, property & education
How we differ
We check accuracy as well as visibility, and implement approved fixes rather than only reporting what AI says.
What we don’t do
We do not promise search rankings or guarantee that an AI assistant will mention a brand.