Industries / Consumer & retail

Where AI recommends what to buy

AI now decides what's worth buying.

AEO for consumer and retail brands means getting your products named when shoppers ask AI what to buy. Shoppers ask AI for the best option, the best value and the best gift. The answer tells your brand story in someone else's words: provenance, craft, quality and price. We make sure you're in it, and that it's told accurately.

How buyers use AI

Best-for questions

“What's the best London dry gin for a classic martini?”

Comparisons

“Is this brand worth the premium over that one?”

Occasions and gifts

“What's a good gift for someone who appreciates fine watches?”

Value and authenticity

“Where can I buy it, and how do I know it's genuine?”

What AI weighs

  • Editorial guides and expert reviews
  • Customer reviews and community discussion
  • Retailer and marketplace listings
  • Product data and specifications
  • Brand story, provenance and craft content

What we measure

Answer Share by occasion and price point

How AI tells your brand story

Retailer and source coverage

Who gets recommended instead

Hear how AI tells your brand story.

We'll show you where your brand is recommended, how it's described, and which competitors take your place.