Where AI makes a complex personal choice

Customers ask AI where to go, stay and live. Is it sending them to you?

These are contextual questions: a quiet hotel near Chinatown, a school with strong science, an apartment near an MRT line. AI answers them in full sentences, drawing on guides, reviews and listings. If your details aren't there, you aren't either.

How buyers use AI

Multi-constraint questions

“Boutique hotel in Singapore, walkable to dinner, good for a couple?”

Planning

“Plan three days in Penang with a mix of food and culture.”

Neighbourhood comparisons

“Which area suits a young family better?”

Reassurance

“What do recent guests or residents say?”

What AI weighs

  • Travel guides and editorial features
  • Review platforms
  • Booking sites, OTAs and listing portals
  • Map and location data
  • Clear, structured information on your own site

What we measure

Answer Share by intent and location

Direct versus intermediary citations

Accuracy of facilities, prices and availability

Who gets recommended instead

Specialist pages

Also covered

  • Travel: we work with travel brands on request. We'll tell you honestly whether AEO is worth it for your market.
  • Real estate: we work with real estate brands on request. We'll tell you honestly whether AEO is worth it for your market.
  • Education: we work with education brands on request. We'll tell you honestly whether AEO is worth it for your market.

Ask about your sector →

See where AI sends your customers.

We'll test the questions your guests and buyers ask, and show you who gets the recommendation.

Get your Answer Share report