Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for hospitality means getting your property named when travellers ask AI where to stay. Travellers ask ChatGPT, Gemini, Claude and Perplexity for a shortlist, not a list of links. If your property isn't on it, the booking goes to someone who is, often through an OTA.
Prompt
Best boutique hotel in London for a romantic weekend?
AI answer
Illustrative example · fictional brands
You've spent years building your reviews on travel sites, optimising your local business listing, and negotiating OTA commissions. But a new channel has opened, and it doesn't play by the same rules.
AI assistants generate curated recommendations based on structured authority signals, not just reviews and backlinks. Hotels with clear, well-structured content about their location, experience, and differentiators get cited. Hotels with brochure websites and OTA-dependent content don't.
The result: your competitors get recommended by name while your property stays invisible, even if you're the better choice.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
High-intent, occasion-specific; AI picks 3 to 5 hotels by name
Head-to-head; AI uses structured content to differentiate
Feature-specific; AI needs your amenities clearly structured
Trust validation; AI aggregates signals from multiple sources
Ecosystem query; neighbourhood authority builds hotel authority
Direct booking opportunity; AI can recommend your direct rate
Business travel; location and meeting facilities matter to AI
Category + region; AI builds a curated shortlist
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, compare hotel amenity pages with booking questions.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
Book an AI readout: we test your hotel across 10 key queries in ChatGPT, Gemini, Claude and Perplexity and walk you through who's getting recommended instead of you, live on a 30-minute call.
