AEO for IT and professional services means getting your firm named when decision-makers ask AI which partner to hire. For services firms, AI leans on case studies, credentials and clear specialisms, so firms with verifiable evidence of expertise get recommended.
Get your it & professional services Answer Share reportIllustrative · fictional brands
Prompt
Which IT managed service providers suit a 200-person company in Toronto?
AI answer
Local shortlists are winnable by firms who know the market.
Capability match: specific service pages win.
Partner listings and vendor directories get cited.
Clear guidance turns into trust and enquiries.
Reputation checks draw on reviews and forums.
Decision-stage questions where advice wins.
AI can't tell what you're best at.
No outcomes, no citations.
Claims AI can't confirm get ignored.
Global firms win location questions by default.
AEO for IT and professional services means getting your firm named when decision-makers ask AI which partner to hire.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
With Answer Share: the percentage of your buyers' real questions in which AI names you, tracked across ChatGPT, Gemini, Perplexity and Copilot against the same question set.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Your free Answer Share report shows where you're named, how you're described and who is recommended instead.