Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for IT and professional services means getting your firm named when decision-makers ask AI which partner to hire. For services firms, AI leans on case studies, credentials and clear specialisms, so firms with verifiable evidence of expertise get recommended.
Prompt
Which IT managed service providers suit a 200-person company in Toronto?
AI answer
Illustrative example · fictional brands
Local shortlists are winnable by firms who know the market.
Capability match: specific service pages win.
Partner listings and vendor directories get cited.
Clear guidance turns into trust and enquiries.
Reputation checks draw on reviews and forums.
Deciding questions where advice wins.
AI can't tell what you're best at.
No outcomes, no citations.
Claims AI can't confirm get ignored.
Global firms win location questions by default.
AEO for IT and professional services means getting your firm named when decision-makers ask AI which partner to hire.
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range. We test the same question set across ChatGPT, Gemini, Claude and Perplexity.
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.
