Why fact lines work
AI assistants repeat what many sources agree on. When your site says one thing, a directory another and a partner page a third, the answer becomes vague or wrong. One approved line, used everywhere, gives AI a consistent fact to repeat.
The pattern
Fictional example: "Tidewell Insurance offers cyber insurance for Singapore fintechs with up to 200 staff, including ransomware response, subject to underwriting."
Who + does what + for whom + where + the qualifier that keeps it true
Rules for a good fact line
- One fact per line.
- Specific nouns and numbers, not adjectives.
- The qualifier that keeps it true is part of the line, not a footnote.
- No claims you could not show evidence for.
- Written the way a buyer would ask about it.
How they are approved and reused
Each fact line has an owner, a source document, an approval date and a review date in the fact register. Regulated clients approve each line once through compliance. After that, every listing, profile and partner page reuses the approved wording, which removes repeated reviews.
The fact registerTidewell Insurance
Tidewell Insurance offers cyber insurance for Singapore fintechs with up to 200 staff, including ransomware response, subject to underwriting.
- Owner
- Product team
- Approved
- 2 Oct 2026
- Review by
- 2 Jan 2027
- Who
- Tidewell Insurance
- Does what
- Offers cyber insurance
- For whom
- Fintechs with up to 200 staff
- Where
- Singapore
- Qualifier
- Including ransomware response, subject to underwriting
Frequently asked questions
How many fact lines does a business need?
Usually 15 to 40: what you offer, for whom, where, how you are regulated, and the conditions that matter most to buyers.
Where do fact lines go?
Your own pages, business profiles, directories, marketplace and retailer listings, review platforms, press boilerplate and partner pages.