Prompt
Where can I buy a good ergonomic office chair online with free returns?
AI answer
- 1.Loftline Home · 30-day free returns, showroom
- 2.Bramwell Direct · widest range
- 3.Kitely · budget options
source · review sitesource · forumsource · store page
Shoppers ask AI where to buy. Does it send them to you?
AEO for retail and e-commerce means getting your store and products recommended when shoppers ask AI what to buy and where to buy it. AI shopping answers draw on product data, reviews and store policies, so retailers with clear, structured product and policy information win the recommendation.
Store policiesCustomer reviewsProduct data
Illustrative example · fictional brands
What shoppers ask AI
“Best place to buy [product] online in [country]”
Store recommendations decide traffic.
“Which store has [product] in stock?”
Availability questions favour clear product data.
“What is [store]'s return policy?”
Policy clarity decides trust.
“Is [store] legit?”
Trust checks draw on reviews and forums.
“Cheapest [product] with fast delivery”
Price and delivery comparisons.
“Gift ideas under [budget]”
Occasion questions bring new customers.
What AI weighs in retail & e-commerce
- Structured product pages and data
- Ratings and reviews
- Delivery, returns and warranty policies
- Marketplace listings
- Deal and comparison content
Where brands lose the answer
Thin product pages
No detail, no recommendation.
Hidden policies
AI skips stores it can't vouch for.
Marketplaces outranking you
Your products, their citation.
Inconsistent prices across channels
Confuses AI and shoppers alike.
What we measure
- Answer Share by category and intent
- Own store versus marketplace citations
- Accuracy of prices and policies
- Competitors named instead
Questions about AEO for retail & e-commerce
What is AEO for retail & e-commerce?
AEO for retail and e-commerce means getting your store and products recommended when shoppers ask AI what to buy and where to buy it.
How is AEO different from SEO for retail & e-commerce?
SEO earns a place in search results. AEO earns a place in the answer AI gives, which usually names only three or four options. Both matter; AEO measures whether you're named, how you're described and who is recommended instead.
How do you measure results?
Answer Share is the share of AI answers to your buyers' real questions that name you, shown with its range. We test the same question set across ChatGPT, Gemini, Claude and Perplexity.
Which markets do you work in?
Any. We test the questions your customers ask in the markets and languages you sell to, wherever they are.
See where you stand when shoppers ask AI.
Book an AI readout: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask and walk you through what they say, live on a 30-minute call.