Resources
All resources →How AI assistants pick the three or four names they give buyers, and what you can do about it.
Start here →Three names, one shift. What each covers and what to do first.
The numbers behind the shift, each with its source.
Tell us about you, book a call, see what AI says.
Score any page out of 14 and see what to fix first.
Ten questions, five minutes, no email. Your three biggest gaps.
Your first 15 fact lines, with owners and review dates.
AEO for security services means getting your agency named when buyers ask AI for a security provider. Facilities managers, property managers, and event organisers now ask AI to shortlist security agencies. The agencies it names get the site visit and the tender invitation.
Prompt
Best security company for commercial buildings in Dubai?
AI answer
Illustrative example · fictional brands
Most security agency websites list the same services: guarding, patrol, CCTV monitoring, with little to separate one firm from the next. When buyers ask AI to compare providers, it looks for concrete evidence: licensing and grading, sectors served, officer training, technology used, response times, and client outcomes.
Agencies that publish that evidence in a clear, structured way get recommended by name. Agencies that don't are left out of the shortlist entirely, even when they are the stronger operator.
Very few agencies have started on this. That's the window.
These are the high-intent moments where an AI answer shapes the shortlist before a buyer reaches your site.
Direct shortlist; AI names 3 to 5 agencies
Segment-specific; AI needs your sectors served clearly stated
Capacity and event type; AI matches providers to scale
Authority query; agencies that explain their credentials get cited
Head-to-head; AI relies on structured differentiators
Buyer's guide; whoever explains the trade-off gets cited
Technology-led buyers; AI needs your integration capabilities spelled out
High-intent transactional; AI gives a direct recommendation
Answer Share and the Answer Chain for your buyers' questions, with ranges.
Answer Gap, Accuracy Check and Answer Grid: where you are missing, what AI gets wrong, which pages to fix first. For example, check licensing and response-time claims for commercial sites.
Fix, Claim, Correct, Compete for every source, and pages written to the Answer Standard.
A fact register, a quarterly audit and a monthly re-measure.
We write the questions your buyers ask AI and check whether ChatGPT, Gemini, Claude and Perplexity name you.
